A new home-services marketplace concept for Honduras, developed to empower clients to easily find verified technicians, request services, and manage scheduling and payments. It also provides technicians with a consistent and reliable source of work.
My role involved leading the UX and UI design for the MVP, focusing on building intuitive experiences across client, technician, and admin interfaces.
Project Type
Mobile App MVP
Role
Product Designer
Timeline
Sept. 2025 — Nov. 2025
Tools
Figma, Material Design 3
Scope
UX Research, Wireframing, Prototyping, Visual Design
Client
Domus
The Problem
Finding reliable home service providers in Honduras is a challenge. Most people rely on informal recommendations or social media groups, which can lead to trust issues, miscommunication, and unreliable scheduling.
Challenges Identified:
- Lack of verified professionals and standardized pricing.
- No structured system for tracking jobs or payments.
- Missed opportunities for technicians to find consistent work.
Opportunity:
Build a mobile marketplace that connects verified technicians with clients through a transparent and easy-to-use system.
Business Objectives & MVP Goals
The MVP aimed to validate the business hypothesis that there is real demand for verified home services in Honduras under a “pull model”, where clients post requests and technicians apply to them.
Core MVP Objectives
Confirm user understanding of request and selection flow
Evaluate technician willingness to use the platform
Identify friction points in the experience for both roles
Gather performance metrics to support the development of version 1.0
Success Metrics
Number of real requests created
Percentage of requests receiving at least one technician bid
Average time from request creation to technician assignment
Percentage of completed and paid services
Personas
Karen López
Female · 32 years old · Client
Needs quick and trustworthy home service help
Values transparency and clear expectations
Expects a simple, fast booking experience
Jorge Ortega
Male · 40 years old · Technician
Wants steady job opportunities and on-time payments
Uses WhatsApp and Facebook regularly
Needs straightforward job acceptance and payment flows
Competitive Research
I conducted a competitive analysis of existing home service platforms in Honduras and abroad to identify differentiation opportunities. I discovered that local competitors lacked verification systems and had poor UX design.
While researching global references like TaskRabbit and Handy, I found that they provided useful models for technician verification workflows, geolocation and filtering logic, and MVP monetization strategies.
This research helped position Domus as a trust-based local alternative, balancing simplicity with credibility.
User Flows & Journeys
I began by mapping the core user flows for the three main roles, clarifying how each interaction connected to business logic, from posting a service to payment confirmation. Following this, I mapped the broader user journeys, identifying critical moments that would shape the MVP.
Wireframes
After finalizing the flow diagrams and defining the MVP scope and core features, I transitioned into low-fidelity wireframes. I collaborated closely with the client to ensure all critical MVP functionalities were represented and the UX remained simple and intuitive.
(Preview)
Design System
Using the Material Theme Builder, I generated an accessible, Domus-branded design system and created a local component library and style tokens tailored to the project’s needs.
UI Previews
Reflection
Domus provided me with the opportunity to combine UX strategy and product design execution, transforming a simple idea into a validated MVP.
This project strengthened my ability to design trust-based ecosystems and create scalable product foundations for emerging markets.