Hoffman Lens logo

An AI-powered Chrome extension that acts as a real-time "truth filter" for the web, inspired by the cult classic film They Live. Designed to combat the saturation of corporate marketing fluff, the tool utilizes the OpenAI API to scan DOM elements, including headlines, buttons, and infinite-scroll social feeds, and rewrite them into their stark, cynical intent.

Featuring a brutalist, industrial UI and complex MutationObserver logic to handle dynamic single-page applications like LinkedIn and Twitter, the project blends technical implementation with critical commentary on digital capitalism and user manipulation.

Hoffman Lens UI preview

Project Type

AI-Powered Chrome Extension

Role

Designer & Developer

Timeframe

1 day

Tools

Figma, JavaScript, OpenAI API, GitHub

Scope

Research, Coding, Visual Design

Company

N/A – Conceptual

Case study coming soon!